How To Market Your Small Business Online From Internet Marketing Expert Carmelo Cerrelli

October 27, 2014
According to Internet marketing expert Carmelo Cerrelli, building an online brand presence for a startup is surprisingly easy.
Here are some basic tips to market your small business online by Internet marketing expert Carmelo Cerrelli:
  • Evaluate your website’s content simply because Content is King. What does your website say? Is the content unique and useful? Will people learn anything when they visit your site? When was the last time you added new content? Does your website have content worth reading? Does your content match your business goals?
  • Buy a URL. This part is simple.  Get on one of the numerous services and purchase an online name that fits with your business. 
  • The <title> tag. Visit your website. Look at the very top of your browser window. What do you see? Does it describe the page you’re looking at? Is it a unique description? Does it contain the keywords you want people to associate with that page of your website? If you’re a local business, does it contain your key local search keywords?
  • Monitor your online image. Use Google Alerts to track when your business name, your name, or any other relevant search term is found on the web.  That way you'll know whenever somebody is either praising or dissing you.
  • Call tracking and analytics. You can’t improve upon what you can’t measure. Analytics provide a tremendous amount of incredibly useful data, such as where your website visitors come from, how long they stay, and what they do on your site. Use Google analytics as its free and pretty good.
  • Handle bad reviews professionally. If you run across a bad review of your company, above all do NOT respond in anger, even if it's entirely unfair. In whatever forum is available explain what you've done to address the problem.
  • Build a social presence. Use social media sites to present a more personal side to potential customers and create more awareness for your company. 
  • Check out your competition. Visit your competitors’ websites. Do searches for keywords related to your business. Find out what others in your vertical are doing and saying. This is a great way to get ideas and take stock of your own company’s online marketing efforts.
  • Start blogging. Every business has something to gain by blogging regularly.
  • Take advantage of free local business directories. Now that you have your website up, go back to online business directories and add material that matches whatever you put on the website. There are a few great local business directories that are completely free. Add photos and a business description that tells a story to potential buyers.  And a link to your site, of course.
  • When you grow, hire an Internet marketing expert. All of the above is fine when you are starting out. However, when your business grows, you will probably want to hire somebody to take over your online marketing.
According to Internet marketing expert Carmelo Cerrelli, make sure you follow these basic Internet marketing tips for your small business in order to effectively reach your target market and attract new customers.